Red Bull Bullet Points

Role _ Art-Direction, 3D, Post

Client _ Red Bull Media House

Agency _ Mindconsole

In 2016 my former employer Mindconsole was hired to create the basic visual concept for Red Bull’s “Bullet Points” format.

After a drop-out phase, Mindconsole was the last agency in the pitch and out of the three final client-preferred concepts two were mine - seen here.

Eventually the project was sold-off as a whole to the Red Bull Media House who then themselves further adjusted it so it suited their needs. See the client’s very final interpretation here.

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